Search Engine Optimization, or SEO, refers to the modification of online content to make it easier to find within search engines. This method helps content providers promote products and services more efficiently. Due to the amount of competition among webmasters, learning SEO online is an essential skill in today’s market.
Instructions
- Write common words and phrases in your content. Ask yourself what phrases people use when searching for any given information or service. Keep your wording succinct. Go to your search engine of choice and experiment with different ways of finding information by using a variety of words and phrases.
- Use keywords that are in high demand and are low competition. Tools such as Google AdWords and WordTracker provide statistics about keywords searched for on a monthly basis. Analyze any phrase that is not widely used by websites, which is also disclosed within its statistics section. This is an efficient way to remain unique while providing well-optimized content for the search engines.
- Determine your overall rank on the Internet. The SEO learning process consists of knowing where your content stands among your competitors. Services like Alexa and PRChecker provide such information if you enter your website into their “Search” tool.
- Look for your competitor’s overall page rank and compare it to yours. For example, a website may currently rank higher because the information within it has been established for a long period of time. However, if no new information about a topic is present, seize the opportunity to provide fresh, high-quality content on your website.
- Analyze your demographic and provide optimized content for a particular audience. Part of learning SEO online is determining who your services or content are for. For example, to attract readers living in tropical areas, focus on products, services or information that relates to their surroundings. Use Google Analytics or iWebTrack to see where your page views come from. If not fully satisfied, modify your chosen keywords and study your website’s analysis accordingly.
- Write about ongoing trends and popular subjects. Learn SEO online by analyzing what users are currently interested in. Google Trends, for example, provides the 10 most searched phrases each day. Observe any repeating or related topics and provide information about it.