What is happening with SEO in 2016 – All you need to know?
As we all by now know, SEO marketing has become a vital aspect that no company on the internet can ignore anymore. There are so many rumors on the death of SEO but one thing is certain, search engine marketing will continue to remain a key marketing strategy for companies. Seeing the current level of competition in every space, SEO is definitely not optional, rather it is inevitable.
It’s all About Tapping the Power of Internet
The power of internet and online sources, which is continuing to grow by leaps and bounds, serves as a great factor to influence customers and their decision. Every company is putting phenomenal efforts to achieve good online presence. As long as companies will thrive towards attaining better web visibility, the role of search engine optimization will never become obsolete. This year in 2015, companies will be even more dependent on SEO techniques, regardless of their size and nature of business. However, this year, the SEO techniques might be little different from what it used to be.
Social Media Marketing Has Become an Integral Aspect
Importance of social media in marketing is no longer an ignorant subject. Companies very well understand and know how using social networking sites can help them capture greater market and gain wider reach. Well, the 2016 ranking algorithm is likely to give lot of weight to social media activities. Measuring the social media behavior of the company will be a strong parameter for judgment and giving rankings. So, remember that all your social media efforts are being watched!
Short-Cuts Won’t Work Anymore!
Link spammers have forced Google to formulate algorithms that can keep a check on spam links. It is not going to be easy like before. Companies have to genuinely feed their audiences with relevant content, information, and details. In order to get good links, companies will be required to engage their viewers with marketing expertise by using info graphics, useful content, enough information, and attractive messages and offers. Hiring a good SEO company is the smartest and easiest way to get things done.
Mobile-friendly Website is a Must!
It goes without saying that having a mobile-friendly website that loads faster and is easy to access is definitely important. People are rigorously using tablets and mobile phones for internet surfing. Thus, companies must invest in building a responsive web design if they have not yet done, because Google is going to be very particular about this. Websites that have small screen compatibility will enjoy better online presence. We very well know the rising popularity of smart phones, and even then if this important factor is ignored then get ready to face the consequences.
Seamless Navigation and Impressive Design
Finally, it’s all about a compelling website and great content, which will matter the most. The website should be such that the viewers don’t get confused with complex navigations and complicated designs. Accessibility to relevant information has to be made easy. The website surfers must not get impatient while looking for the right content. And, needless to mention, get your website optimized if you want to enjoy good rankings and better traffic to your company profile. Look out for all these things in the upcoming months; pre-measures can help you get an edge over others.